'UGC' Category

• Social Commerce at Ad:Tech 2006

  May 15, 2007

  The “Social Commerce” panel I spoke on Tuesday at Ad:Tech has been receiving praise as one of the best of the conference. I think it is deserved, though not due to any self-importance or coolness of the companies represented. The panel was great because everyone came ready to share their thoughts, learned lessons, and advice [...]

  posted in Marketing, Strategy, UGC by nathan

• Lessig on "Who Owns Culture?"

  April 30, 2007

  This talk is almost a year old, but Lawrence Lessig has just put out a video, with his voice synchronized to visuals of his slides. Not only is the content important, but his presentation format is compelling and effective.
  Oh, and the video is being distributed using the YouTube-like YouAre.tv (see player below), which includes Creative [...]

  posted in Awareness, Marketing, UGC by nathan

• Sites that Help Video Producers Make Money

  April 30, 2007

  
  
  Scott Kirsner, editor of Cinematech has published a free excerpt from his book, The Future of Web Video.

  “New revenue opportunities are emerging with the recent boom in video viewing on the Web. On this chart, I’ve tried to list all of the Web sites that enable independent video producers to make money from their work. I’ve ranked the sites subjectively, based on how much traffic and buzz they’ve been attracting, and also how likely it seems that a video producer would actually manage to earn a significant return by posting a video to them.”

  posted in Decisions, Marketing, UGC by nathan

• Open your Apple TV to more content…

  April 30, 2007

  Mux, the video conversion service we released last month, can provide owners of the new Apple TV a way to access video not supported by the device natively. This includes Flash video (YouTube, DailyMotion), Windows Media, AVI, and more.
  Each Mux user is provided a personalized RSS 2.0 with enclosures “podcast” feed of all the videos [...]

  posted in Cloud Computing, Make Things, UGC by nathan