I experienced an interesting phenomenon this morning using Twitter, and I have to believe some sort of automated twitterbot marketing network is behind it. It all begin with an innocent tweet about how I spent the weekend: “MC and I … Continue reading
Cruxy Consulting provided a social player for EMI / Blue Note Records artist the bird and the bee. the bird and the bee player visit inara and greg on myspace or get this player Brought to you by cruxy.com Below … Continue reading
Second Life is a 3D online digital world that reflects the creativity of the world’s residents. Cruxy can get your digital creations into Second Life for avatars from around the world to discover and experience. Register for Cruxy today, or … Continue reading
Cruxy Consulting partnered with EMI / Blue Note Records to launch the new release of the bird and the bee, a Los Angeles-based band. Cruxy created a listening lounge for holding events for fans. The lounge also acted a venue … Continue reading
The 3-D virtual world of Second Life just got a lot more stylish and rockin’. The international phenomenon has teamed up with Beggars Group and Rough Trade Records to create a virtual listening party for the critically acclaimed debut, Someone … Continue reading
Cruxy Consulting developed a virtual presence for MiniLuxe, an innovative new entrant into the salon business. The goal of the project was to recreate the experience of their real-world shop, providing users a way to preview the experience and service … Continue reading
Over the past few weeks conversations with a variety of musicians, managers, technologists and label executives have revealed a common theme. Emerging digital music distribution models require record labels to seek out new ways to capture value from the artists … Continue reading
As a small to medium-sized media company with a large catalog of digital media, finalizing a technology strategy to allow wide online distribution is a critically important task. It can also seem a daunting one. Vendors and potential partners are … Continue reading
This piece is about Transactional Friction in digital content sales. Future documents will address digital content business models more directly… In the world of digital content sales, where optimal price points might be very low, a good business model depends … Continue reading
The “Social Commerce” panel I spoke on Tuesday at Ad:Tech has been receiving praise as one of the best of the conference. I think it is deserved, though not due to any self-importance or coolness of the companies represented. The … Continue reading