"the bird and the bee" in Second Life

June 12, 2007

Cruxy Consulting partnered with EMI / Blue Note Records to launch the new release of the bird and the bee, a Los Angeles-based band. Cruxy created a listening lounge for holding events for fans. The lounge also acted a venue for promoting and distributing the band’s music within Second Life, through the Cruxy Player. As part of the project, Cruxy hosted a listening party, where fans were invited to listen, socialize, dance, and otherwise hang out.

Listening Party Photos

Promotional Trailer Video

Learn more at http://cruxy.com/tbatb

posted in Case Study, Marketing, Virtuality by nathan

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